About Me

Lauren Nostro is a creative consultant and strategist focusing in content and brand development; as a strategist, her role is to make clients’ concepts come to life through impactful content and marketing campaigns. She is currently the Director of Marketing at the Community Health Center of Buffalo Inc. In her role, she has implemented transformative strategies for Buffalo’s top federally qualified health center dedicated to providing essential healthcare services to underserved communities.

Previously, Nostro was the Director of Brand and Content at WYL (WhoseYourLandlord), a a SaaS web platform that's empowering and informing the rental community through landlord reviews and housing literacy content.

She runs a small consulting agency, Nostro & Sons LLC, on the side and has worked with clients like Universal Music Group, Columbia Records, Red Bull Music Academy, New York State Small Business Development Center, The Colored Musicians Club of Buffalo, IMAN Chicago, and many more.

Over the last decade, she’s worked at a number of major music publications including COMPLEX, Genius, Vice, and more. Most recently, Lauren was the Senior Director of Urban Catalog at Universal Music Group/Universal Music Enterprises. Along with the VP of Urban, Andre Torres, she launched the imprint, Urban Legends—a platform championing last 30 years of UMG’s hip-hop/rap/R&B catalog. While at UMG, she created an editorial platform that published behind-the-scenes editorial features including interviews, fan testimonials, and essays from some of the music industry’s top critics. In her role, she executed marketing campaigns, D2C product placement, streaming initiatives, social growth, and fan engagement. 

Prior to Universal, Lauren was the Executive Editor of the annotation platform-turned music news site, Genius. She played an integral role in shifting the brand from a crowd-sourced forum to an editorial operation and video hub. Before joining Genius, Lauren was the Managing Editor of Complex Music where she profiled the best rapper alive Nicki Minaj, spent a day with Khloe Kardashian, and wrote Complex’s first digital cover story on Danny Brown. She did her master’s thesis at NYU on Future and went on a SlutWalk with Amber Rose. Lauren has bylines in VICE, The FADER, Paper Magazine, Jezebel, and more. 

These days, she lives in Buffalo with her cats, Tunechi and Baby.